PR Lead

Hybrid role – minimum one day a week in the office in Victoria

We are looking for an experienced, proactive, creative and highly organised PR Lead with a genuine passion for sustainability. 

As PR Lead, you’ll take ownership of developing and executing multi-channel consumer PR campaigns that spark national conversation and drive real behavioural change. You’ll also work on B2B campaigns aimed at educating and encouraging businesses to meet their legal obligations and make it easier for the public, their employees and staff to act.

The ideal person would have

✔️ 8+ years of consumer PR experience (agency or in-house)
✔️ Experience translating complex behavioural data into headline-grabbing narratives that gets people talking – and changing their behaviour
✔️ An understanding of how social media directly integrates with traditional media relations to drive cohesive, integrated campaigns
✔️ Confidence managing agency partners, tracking day-to-day budgets, and using workflow tools.
✔️ A genuine passion for sustainability

This is an opportunity to work for an award-winning environmental organisation that is gaining significant media and political interest. If that sounds like you and you’re interested in hearing more, we’d love to hear from you.

Apply here

The organisation

Material Focus is an independent, not for profit organisation on a mission to stop electricals being hoarded and thrown away, and ensure they’re reused and recycled instead. We fund technical research on the barriers to recycling; work with partners to improve the current systems; and encourage and make it easier for people to change their behaviour through our award-winning UK campaign ‘Recycle Your Electricals’. 

Recycle Your Electricals campaign

We throw away small electricals without even thinking about it, or perhaps we consider it but we’re too busy, and what would we do with it anyway? We need to stop people in their tracks, and give them a reason to think about it, talk about it, and do the right thing. We want to clarify what people should do, motivate them and make it mentally easier for them to act through a mix of behavioural interventions which we’ll be testing – like new kerbside recycling schemes, schools education & collection programs, and office collection trials.