PR Lead

Hybrid role – minimum one day a week in the office in Victoria

We are looking for an experienced, proactive, creative and highly organised PR Lead who pairs an analytical mind with a genuine passion for sustainability. 

You are completely comfortable managing agency partners, tracking day-to-day budgets, and using workflow tools. 

You possess 4 to 5 years of professional PR experience gained either within a fast-paced agency or an in-house corporate communications team, ideally within sustainability. 

You have an exceptional eye for a news hook and a proven track record of translating complex behavioural data into simple, headline-grabbing narratives.

You understand how social media directly integrates with traditional media relations to drive cohesive, integrated campaigns.

This is an opportunity to work for an award-winning environmental organisation that is gaining significant media and political interest

Apply here

The organisation

Material Focus is an independent, not for profit organisation on a mission to stop electricals being hoarded and thrown away, and ensure they’re reused and recycled instead. We fund technical research on the barriers to recycling; work with partners to improve the current systems; and encourage and make it easier for people to change their behaviour through our nationwide ‘Recycle Your Electricals’ campaign. 

Recycle Your Electricals campaign objective

We throw away small electricals without even thinking about it, or perhaps we consider it but we’re too busy, and what would we do with it anyway? We need to stop people in their tracks, and give them a reason to think about it, talk about it, and do the right thing. We want to clarify what people should do, motivate them and make it mentally easier for them to act through a mix of behavioural interventions which we’ll be testing – like new kerbside recycling schemes, schools education & collection programs, and office collection trials.