Securing critical materials like lithium, copper and gold inside electricals is no longer just an environmental necessity, it’s a matter of national resilience.
We’re helping build a future where electricals are designed to be used, reused, repaired and recycled – keeping valuable, finite materials in circulation.
For the economy. For the planet. For everyone.
Our in-depth research, Industry briefings, targeted investment and inspiring communications are making a difference. Millions more people have started recycling their electricals.
Our research has revealed that we have a new way of showing we care for our pets – we’re buying PetTech in volumes like never before.
However, nearly 30 million PetTech items were also thrown away in the last year – that’s 44% of what we purchased.
Read the full research
Since 2020, we’ve shifted the habits of a nation, with 9.2 million more adults now reusing and recycling their electricals. Explore our five-year impact report to discover how we’re transforming the UK’s e-waste system and changing behaviours.
Read the report
Every week, over 6 million vapes and pods are thrown away in the UK when they could’ve been recycled.
We need your help to tackle this problem. By using our toolkit you can ensure vapes, and other electricals, are always recycled separately and kept out of the bin.
Download the toolkit
Our award-winning, highly effective messenger HypnoCat has now hypnotised residents in over 300 areas across the UK.
See the campaign
From Orkney to the Isles of Scilly, we’ve funded over 90 pilots to make it easier for over 13.5 million more people to recycle their electricals closer to home
More and more people are using our Recycle Your Electricals website to confidently delete their data, sort their electricals and find their nearest drop-off points to fix, donate and recycle them
Nearly half the people who see our campaign say they plan to recycle their electricals in future. We’re making electrical recycling the easy and obvious choice for millions of people.
We work with hundreds of local authorities, businesses and local communities. Partnership is critical to making it easier for us all to fix, donate and recycle our electricals. We’d love to hear from you if you’re interested in protecting our planet’s precious resources.
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