Welcome to Material Focus

We’re on a mission to stop the valuable, critical and finite materials inside electricals from going to waste. Together with partners we are transforming the UK’s e-waste system, and empowering more people to reuse and recycle their electricals through our Recycle Your Electricals campaign. For the good of people, our economy, and our planet.

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Latest

Our in-depth research, Industry briefings, targeted investment and inspiring communications are making a difference. Millions more people have started recycling their electricals.

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    Making it physically easier

    Discover how our funded pilots are transforming access to fixing, donating and recycling old electricals across the UK. From eye-catching pink bins to new community services, we’re testing practical ways to make reuse and recycling easier for everyone.

    Read about the pilots
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    Saving valuable materials

    Over 9.2 million more adults are now reusing and recycling their electricals than when we began in 2020. Explore our 5-year impact report to see what we’ve learnt about changing behaviours, the collaborations that made it possible, and what comes next.

     

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    Half a billion FastTech items binned

    Our latest research shows the demand for FastTech (small, cheap, mass-produced electricals) is booming in the UK – and it’s fuelling a waste crisis.

    Read the full media release for our research and go to Recycle Your Electricals Recycling locator to find your nearest recycling point.

    Read the media release

Our impact

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    Recycle Your Electricals

    Our award-winning, highly effective messenger HypnoCat has now hypnotised residents in over 300 areas across the UK.

    See the campaign
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    12.5 million more people

    From the Orkneys to the Isles of Scilly, we’ve funded over 70 pilots to make it easier for over 12.5 million more people to recycle their electricals closer to home

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    Over 3 million

    More and more people are using our Recycle Your Electricals website to confidently delete their data, sort their electricals and find their nearest drop off points to fix, donate and recycle them

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    48% more people

    Nearly half the people who see our campaign say they plan to recycle their electricals in future. We’re making electrical recycling the easy and obvious choice for millions of people.

Work with us

We work with hundreds of local authorities, businesses and local communities. Partnership is critical to making it easier for us all to fix, donate and recycle our electricals. We’d love to hear from you if you’re interested in protecting our planet’s precious resources.

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