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Background

We’re a mission driven not-for-profit start-up launched in April 2020.

Unwanted electricals are the fastest growing waste stream in the world – and the UK. Reusing these useful items and recycling the precious resources they are made from will improve lives, save money and protect the environment. 

The campaign has already achieved a lot. We’ve delivered the campaign into over 100 local authority areas across the country via our brand messenger HypnoCat, achieved media coverage in titles like Forbes and the BBC, and worked with a range of influencers and celebrities.  We are ambitious to do more.  We have spent the past 2 years testing messages, moments, channels and different ways of delivering our campaign message.  

Managing electrical waste is one of the biggest challenges of our time – it is the fastest growing waste stream in the world – and in the UK. As technology evolves at such a fast pace, older electrical and electronic items are often made redundant. Any item with a plug, battery or cable can be recycled – and over 75% of the materials can be reused so that we don’t have to mine for new ones. 

Our campaign

We launched the Recycle Your Electricals campaign to motivate and make it easier for people to reuse and repair their unwanted electricals. This is a growing issue that many people just don’t think about – but when they do they want to know practical information about what to do with their unwanted electricals. We need to stop people in their tracks, and give them a reason to think about the issue, talk about it, and do the right thing. Our website has been designed as an inspiring knowledge hub with all the tools, links and resources people need to donate, repair and recycle their unwanted electricals.

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